Scott Cowley is an assistant professor of marketing at Western Michigan University, where he researches and teaches social media and digital marketing strategy.
Here, you’ll eventually find a few things:
- Writing and presentations on marketing, business, and research
- Resources for marketing educators (like the BuzzFeed Marketing Challenge)
- Personal side projects
- Resources for people interested in a marketing PhD
Prior industry experience includes Head of Search Engine Optimization for a publicly traded tech company and search strategist for a digital agency. Scott has consulted with dozens of companies about digital marketing strategy.
Connect with Scott on Twitter @scottcowley, where he doesn’t write in 3rd person.