Amazon’s Fairy Tale Response to a Toddler’s Halloween Wish
Amazon has recently been the target of some high profile negative press about its intense workplace pressures. One would almost think there would be little room at Amazon for the kind of magical customer moments that people typically only associate with companies like Disney. But Halloween magic is definitely what we got from the tech giant.
When our girls both wanted to be mermaids last year, my wife sewed them each sequined mermaid tails in their colors of choice. We hoped these would be multi-year Halloween costumes, but our little 3-year-old, Charlotte, had other ideas this year.
“I’m going be a fairy panda bear!”
“Do you mean a furry panda bear?”
“No, mom. A fairy panda bear.”
Points for creativity, kid, but don’t count on your mom sewing you a fairy panda bear costume in 2 weeks. We’ll get you fairy wings from the nearest store and some black paint on the nose if you’re really adamant about the panda part.
I jokingly tweeted about her innovative costume mashup and drove to work.
When I checked Twitter after lunch, I immediately knew something was up, seeing a mountain of replies, retweets, and “favorites”—the kind of volume never before seen around these parts. I discovered why. Amazon’s main Twitter account had retweeted me to 2.1 million followers and had responded.
Wow! After the initial shock and awe and a little back-and-forth by e-mail with “Tyler B.,” I was told to expect a couple of Amazon packages in the mail, on the house. No strings attached. Seriously.
The result?
One very happy fairy panda bear.
I wish I knew a better way to say thank you to the folks at Amazon. Who knew they even did things like this for regular people? I know the company has a solid reputation for service and customer centricity, but this was simply perfect!
So, panda fairies do exist. We thought so! 🐼✨@scottcowley https://t.co/X0ZKOfkn6L
— Amazon (@amazon) October 29, 2015
@scottcowley Happy Halloween to the happiest Fairy Panda Bear in all the land. — Amazon (@amazon) October 29, 2015
This real life fairy tale is nearly over, but guaranteed we’ll have the cutest little fairy panda bear in the neighborhood when we’re out trick-or-treating on Halloween night. All thanks to a fairy godmother named Amazon.
Doc
October 30, 2015 @ 7:08 pm
Seriously, this is my favorite internet story of the year, Scott.
I love that this big old brand of Amazon is actually proactively listening, and that they picked the sweetest little girl to make her Halloween costume idea com true.
Those pics are the best. Someone needs to create a cartoon character around this, STAT! =)
Way to go Amazon! So many businesses, big or small, should take a queue from you here!
Happy Halloween, Mr. Scott!
Doc
Scott Cowley
October 31, 2015 @ 3:29 am
Happy Halloween to you too, Doc! We’re happy we got to be part of an amazing story.
Kerri (The Maven)
November 11, 2015 @ 3:16 pm
What I want to know, is do fairy panda bears grant wishes?
[this is fantastic and she looks adorable!]
Tonia L Clark
November 11, 2015 @ 5:58 pm
This is wonderful and makes me realize Amazon has some pretty awesome people working there!
I predict this costume to be a hit in 2016, possibly an upcoming animated Amazon children’s series and books to follow?
UnMarketing » Blog Archive » #98: The Amazon Episode
November 25, 2015 @ 1:00 pm
[…] The Panda Bear Fairy Tweet […]
Kris Lindsey Hall
October 21, 2016 @ 7:56 pm
Very cool of Amazon and a very cute Fairy Panda Bear!