My Philosophy (Short Version)
Marketing is the creation and extraction of value. As a marketing educator, I’m in a unique position to co-create value with my students that they’ll be able to exchange in marketplaces of the world. My objective is to create experiences that will shore up analytical thinking, strategic planning, efficient execution, and creative flexibility. Because of this, I like to guide my students in projects that direct them to engage with and influence companies, consumers, and public discourse.